YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of Creators

YouTube’s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with literally billions of viewers, and better at targeting relevant audiences. At its annual Brandcast event, held Wednesday during the TV biz’s upfronts week, YouTube drilled home massive scale. On average, viewers watch more than 1 billion hours of content […]
Lire l'actualité

• #Youtube
• #Upfront
• #Says
• #Itas
• #Airedefininga
• #Variety
• #Music
• #News