TV Industry Group Gives Nod to Comscore, VideoAmp in Audience-Measurement Skirmish

A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measurement tools from Comscore and VideoAmp for use in national ad deals, the latest effort by media giants to create an alternative to Nielsen for tabulating viewership. Whether or not the new ad currencies will gain traction will […]
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