lykhubs
Podcast
Menu
Rechercher
Cinéma
Interpublic Group, Open AP Strike Data Pact to Help Advertisers Reach New Audiences
Interpublic Group, the ad-holding company that has made a concerted bid to enlist new kinds of audience data into planning how and where commercials run, hopes to turbocharge its efforts in a new partnership with OpenAP, a consortium of the big U.S media companies that helps identify similar...
Musique
Amazon Strikes 3-Year Streaming Ad Pact With IPG Mediabrands
Starting next year, major marketers such as Geico or General Mills could find themselves running commercials alongside popular Amazon programs like “The Marvelous Mrs. Maisel” or “Jack Ryan” that were previously untouched by advertising. Amazon’s ad-sales unit has...